Chartwell House Marks VE Day with Trio of Veteran Care Awards

Chartwell House, part of Boutique Care Homes, has proudly achieved Veteran Friendly Framework (VFF) accreditation, formalised its pledge through the Armed Forces Covenant, and received the Bronze Award in the Defence Employer Recognition Scheme (ERS). Together, these recognitions affirm the home’s deep and ongoing commitment to honouring and supporting the Armed Forces community—both within its walls and across the wider Broadstairs area.

The VFF, developed by Royal Star & Garter in collaboration with the Royal British Legion and NHS Veterans Covenant Healthcare Alliance, supports care homes in delivering person-centred, military-aware care to veterans and their families. It encourages meaningful engagement, increased understanding, and tailored wellbeing approaches for those who have served.

Kathryn Glass, VFF Project Lead at Royal Star & Garter, shared, “We’re delighted that Chartwell House has achieved VFF status. This is a great commitment to their continuous improvement in the delivery of person-centred care for veteran residents and their partners. This programme will benefit both current and future residents, along with current and future staff at Chartwell House, who are able to access enhanced training and guidance to better engage with the unique military experiences that their residents and partners have lived through.”

At Chartwell House, the principles of the Veteran Friendly Framework are now woven into everyday life. From the earliest stages of enquiry through to ongoing care, Armed Forces status is thoughtfully identified and recorded to ensure each resident’s life story is acknowledged. Personal histories are explored in detail, with wellbeing and care plans tailored to reflect military service where appropriate. Visible symbols such as poppies are used to honour those who have served, helping to foster a deeper sense of identity, pride, and connection across the home.

These efforts are supported by enhanced training for the team, equipping them with the skills and understanding to engage meaningfully with veteran residents and their families. In parallel, Chartwell House continues to build strong links with local Armed Forces groups and charities, working collaboratively to ensure its veteran residents remain connected to the wider community and have access to ongoing support.

Diane Blake, Home Manager at Chartwell House, said; “The VFF accreditation reflects our promise to truly see and support every resident who has served. It’s more than symbolism—it’s in the way we talk, plan, and care. From visits to local veteran groups to monthly gatherings and our visible in-home tributes, we’ve created a culture of honour and connection.”

This commitment is further strengthened by Chartwell House’s signing of the Armed Forces Covenant, pledging fair treatment and opportunity for veterans, reservists, and military families, as well as the Bronze Award recognition from the Defence Employer Recognition Scheme, celebrating inclusive recruitment and veteran-friendly employment practices.

For those seeking care, these accreditations offer reassurance. Jude Coveney, Admissions Manager, added; “Families want to know their loved one will be understood. When someone’s life has been shaped by service, it deserves respect and thoughtful care. These accreditations show we don’t just acknowledge that, we live it, every day.”

Chartwell House offers residential, dementia and short-stay care in a warm, elegant environment. As part of Boutique Care Homes, it delivers care so good, it’s unexpected—a philosophy built on connection, dignity and truly knowing every person.

To discover more about Chartwell House or Boutique Care Homes, please visit www.www.boutiquecarehomes.co.uk