Boutique Care Homes Becomes Patron of Social Care Charity

Boutique Care Homes is delighted to announce its alliance with Championing Social Care as a Patron, with its Founder and Managing Director, Ameet Kotecha also joining the charity as an Ambassador.

Boutique Care Homes, a family run care group, providing residential and specialist dementia care, is marking a significant five-year milestone of providing exceptional care across three homes. Founded on the principles of warmth, love, and family values, Boutique Care Homes has become a beacon of excellence in the care sector.

Championing Social Care is a volunteer-led group of leaders from across the social care sector focused on delivering positive stories and initiatives about the sector.

As Patron, Boutique Care Homes will be providing both financial and personal support, playing an integral role in Championing Social Care’s initiatives and events.

Ameet commented, “We are delighted to join Championing Social Care as a Patron and to be part of this inspirational group. As 2024 marks the five year anniversary of Boutique Care Homes being established, I wanted to mark this special milestone with joining the charity. Championing Social Care carry out some incredible work, raising awareness and profile for the care sector, shining a light on all the positive news stories. There is so much to be proud of within our sector and the charity enables the hard work and key moments to be celebrated.”

Boutique Care Homes started its journey in January 2019 with the opening of The Burlington in Shepperton, Surrey. From the very beginning, the tone was set for a distinctive approach to care, with its ethos, ‘A warm and loving family where everyone feels at home.’

January 2020 witnessed the start of the construction of Brampton Manor, Newmarket. Boutique Care Homes continued to establish its reputation, with The Burlington being recognised as finalists in the Knight Frank Luxury Care Home Awards, highlighting the high standards set by Boutique Care Homes early in its journey.

The growth trajectory continued with Brampton Manor’s opening in June 2021, followed quickly by the launch of construction on Chartwell House in Broadstairs. The commitment to excellence was further underscored by being finalists at the 2022 Health Investor Awards, acknowledging Boutique Care Homes as a standout Property Developer and Small Residential Care Provider.

December 2022 marked a moment of triumph when The Burlington secured the Care Home of the Year accolade at the Surrey Care Awards 2022. This award affirmed the commitment to delivering unparalleled care and the profound impact Boutique Care Homes had on its local community.

The opening of Chartwell House in January 2023 marked a new chapter in Boutique Care Homes’ legacy, the home being the first of its kind in Thanet and setting new standards in design for people living with dementia. Boutique Care Homes went from strength to strength, being proclaimed finalists at the Leaders in Care Awards in September 2023, which reinforced the group’s reputation as a contender for Best Care Group and Best Care Home Design.

The pinnacle of the providers journey thus far was in November 2023 when Boutique Care Homes was honoured with the prestigious Best Care Group (Small) of the Year award at the 25th National Care Awards. This accolade not only celebrated the incredible journey of Boutique Care Homes but also set the stage for a future characterised by continued excellence, exceptional quality and innovation.

Priya Bhayani, Quality Director comments, “Quality is an intrinsic ingredient at Boutique Care Homes that filters through all areas of service. Our environments are more than places to live; they are designed to make every moment enjoyable and comfortable. Being small allows us to be personal, ensuring each resident feels at home, with a real community focus, where friendships develop between residents, families and team.”

As Boutique Care Homes looks to the future, it envisages a continued commitment to redefining care. Ameet stated, “Our vision is to grow at a steady pace, maintaining quality at the heart of what we do. Our future homes will continue to embody our ethos of being a warm and loving family where everyone feels at home.”

Boutique Care Homes is excited about the expansion of its family of care homes, including Keymer Hall in Burgess Hill, West Sussex; Martello Manor in Hythe, Kent; The Addington in Woodley Green, Berkshire; Baylis Hall in Maidenhead, Berkshire, as well as upcoming homes in Deal and Canterbury, Kent.

Boutique Care Homes believes in quality care. Care so good, it’s unexpected. Care that leaves residents feeling truly valued and empowered and their loved ones at ease and content. Boutique Care Home’s care philosophy is centred around ‘the feeling’ building that genuine connection, enabling residents to have the best quality of life.

The group states that, “While quality is our obsession, small is our strength. We’re nimble, responsive and professional, but we are not bound by corporate red tape. What sets us apart is our unwavering commitment to providing personalised, lifestyle focused care to each resident who comes through our doors. We cherish the intimacy of our tight-knit communities, building that genuine connections with our residents and their loved ones.”

This five-year milestone is not just a celebration of the past; it’s a promise for the future—a promise of unwavering commitment to quality care. Boutique Care Homes will be celebrating this auspicious five-year mark with a programme of events for residents, families, team and community over the course of 2024. A year to celebrate and mark everything that makes Boutique Care Homes unique and truly special!

Boutique Care Homes is truly excited to be a Patron of Championing Social Care as it embarks on the next steps of its journey. Ameet commented, “Boutique Care Homes shares the same mantra as Championing Social Care that care is more than a service, it’s a profound feeling of comfort and genuine connection and I am really excited about the combined synergies of us working together.”

Avnish Goyal CBE, Chair of the Championing Social Care Organising Committee, commented:

“I am thrilled that Boutique Care Homes Ltd is joining us as one of our Patrons. Our mission is to shine a positive light on the work of the care sector and the breadth of support that our Patrons give is a vital part of our success. On a personal level, I am also delighted to welcome Ameet as an Ambassador. All of our Ambassadors play an important role in sharing our message and providing guidance and leadership. Ameet’s energy and experience and dedication to care will help us to continue on our path of growth.”

For more information on Championing Social Care please visit: