Ameet Kotecha Named Finalist in HealthInvestor Power List 2025
Ameet Kotecha, Founder and Managing Director of Boutique Care Homes, has been named a finalist in the HealthInvestor Power List 2025 in the Elderly Care Leader category.
The Power List recognises owners and directors who are meeting growing demand for elderly care while driving innovation in the sector. Ameet’s nomination reflects his leadership in building a care group guided by the philosophy: “care so good, it’s unexpected.”
A Year of National Recognition
The HealthInvestor nomination caps a year of significant achievements for Boutique Care Homes and Ameet personally:
- National Care Awards 2025: Care Home Group of the Year (Small) – the group’s second win in three years (2023, 2025) and third consecutive year of recognition
- Social Care Leadership Awards 2025: Executive Care Home Leader of the Year (Ameet Kotecha)
- HealthInvestor Awards 2025: Residential Elderly Care Provider of the Year (Small Group)
- Surrey Care Awards 2025: Champion of People & Progress (The Burlington)
- Dementia Care Awards 2025: Dementia Friendly Community Project Award (Chartwell House)
The group also earned top ratings on carehome.co.uk and was recognised for innovations in life enrichment programmes, digital onboarding, and sustainability initiatives.
Culture Built on BOUTIQUE Values
At the heart of Ameet Kotecha’s approach is a culture shaped by the group’s BOUTIQUE values: Belonging, Openness, Unity, Trust, Involvement, Quality, Uniqueness, and Embrace.
Team retention at Boutique Care Homes is among the highest in the sector, supported by comprehensive training, meaningful recognition programmes, and a commitment to personal and professional growth. It’s this culture that allows the team to deliver care that exceeds expectations.
Every Boutique Care Home is purpose-built with an enriching lifestyle in mind, bistros, salons, wellbeing spaces, and landscaped gardens designed to feel like home. The group’s Nostalgia Care approach for dementia residents prioritises memory, music, and meaningful activity over clinical routines alone.
Growth Rooted in Community
Since opening The Burlington in Shepperton, Surrey in 2019, Boutique Care Homes has grown to four operational homes across South East England, with three more in development, including Martello Manor in Hythe (opening June 2026), Keymer Hall in Burgess Hill, and Catherine Grove in Deal (late 2027).
Each new home creates 80+ full-time jobs and builds strong partnerships with local charities and community groups. Ameet is intentional about embedding Boutique Care Homes into the fabric of each town, not just building buildings.
Ameet Kotecha on the Recognition
“It’s an honour to be recognised among so many leaders shaping the future of care. But this nomination belongs to our team, their passion, professionalism, and belief in delivering care that makes people feel at home is what makes everything possible. I’m proud to represent Boutique Care Homes and humbled to stand alongside such inspiring people who are working every day to raise standards and enrich lives.”
About Boutique Care Homes
Boutique Care Homes is an award-winning provider of residential, dementia, and respite care across South East England. Founded in 2019 by Ameet Kotecha, the group operates four homes, The Burlington (Shepperton), Chartwell House (Broadstairs), Brampton Manor (Newmarket), and Keymer Hall (Burgess Hill), with three additional homes in development.
Each home is purpose-built and guided by the ethos: “care so good, it’s unexpected.” All inspected homes have earned CQC Good ratings across all categories.
To discover more about Boutique Care Homes, please visit www.boutiquecarehomes.co.uk.
