Meet Ameet Kotecha
Ameet Kotecha didn’t set out to revolutionise care. He set out to create somewhere his own family would feel at home. That simple idea, care so good, it’s unexpected, has grown into an award-winning group of homes, each built on life enrichment, heart, and community.
What if care could be better?
The journey to Boutique Care Homes started when Ameet Kotecha looked at his own parents and wished they’d had a better quality of life at an older age. Issues like boredom, isolation, and the mental health problems many elderly people face drove him to ask: what if care could be better?
Ameet wanted something more personal, exceptional care in intimate, homely environments where residents genuinely belonged. In January 2019, The Burlington opened in Shepperton, Surrey, the first Boutique Care Home. Purpose-built with bistros, piano bars, and a team trained to make people feel at home, not just cared for.
The response was immediate. Families said they’d never seen anything like it. That mission has been growing ever since, now spanning four operational homes, including The Burlington in Shepperton, Surrey; Brampton Manor in Newmarket, Suffolk; Chartwell House in Broadstairs, Kent and Keymer Hall in Burgess Hill, Mid Sussex.
Life enrichment and culture
For Ameet Kotecha, great care isn’t about policies and procedures. It’s about people and what brings them joy. Boutique Care Homes pioneered Nostalgia Care, a dementia-friendly approach built around memory, music, and meaningful activity rather than medication alone. The Life Enrichment Programme brings everything from live music and dance therapy to intergenerational projects with local schools. Residents don’t just sit in lounges. They paint, garden, bake, sing, and stay connected to the community around them.
That same people-first philosophy extends to the team. Staff retention at Boutique Care Homes is among the highest in the sector, driven by the group’s BOUTIQUE values: Belonging, Openness, Unity, Trust, Involvement, Quality, Uniqueness, and Embrace. Ameet hires for heart first, you can teach clinical skills, but you can’t teach someone to genuinely care.
The result? Residents who wake up with purpose. Families who look forward to visits. A warm and loving family where life is genuinely lived, and everyone feels at home.
Surpassing all expectations
Under Ameet Kotecha’s leadership, Boutique Care Homes has earned some of the UK care sector’s highest honours. The group won Care Home Group of the Year (Small) at the National Care Awards in both 2023 and 2025, with finalist recognition in 2024 between those wins. Three consecutive years of national recognition puts Boutique Care Homes among the most consistently celebrated providers in the country.
In 2025 alone, the accolades continued: Ameet personally received Executive Care Home Leader of the Year at the Social Care Leadership Awards, while the group won Residential Elderly Care Provider (Small) at the HealthInvestor Awards. Individual homes have earned their own distinctions, including the Dementia Friendly Community Project Award for Chartwell House and Champion of People & Progress for The Burlington at the Surrey Care Awards.
Every Boutique Care Home inspected by the CQC has earned Good ratings across all categories—safe, effective, caring, responsive, well-led.
